"Healthy masculinity is central to a healthy world. In fact, it’s the only thing that can clean up the mess the world is in."

I couldn't agree more, and when I first heard Shannon say that recently, I knew I was in the company of brothers. Shannon and Steve are as real as it gets - gracious with their time and humble about their accomplishments. It was an honor to hang out with them.

LCC is still a work in progress, but its vision aligns perfectly with Authentic Masculinity. It didn't take long to realize that we were talking about the same things, albeit from different angles. So, when the AM guys suggested there might be some natural synergy here, I couldn't have agreed more.

"Conquer yourself and conquer a kingdom"

"Command yourself, you command a nation." This is also at the heart of what I'm doing with Last Chance Customs. 99% of the reasons we fall short of our goals in life is that they're just dreams. Or wishes, really. Men fail when they don't apply consistent discipline to their endeavors. Authentic Masculinity advises men how to find, grow and master this discipline. 

For my part, I develop the actual tools to get it done. 

LCC Special deal: 20% off site-wide

So, this is a little experiment. To help raise awareness about our respective endeavors, and to elevate our shared mission, I'm offering 20% off any product currently available on the LCC website. This is exclusive for Authentic Masculinity podcast listeners. Just use the code AMBeBold at checkout to apply it.

​This is NOT something I do very often, and it won't last forever.

We hope to rise to the challenge, but in reality we fall to the level of our discipline

Remember: Be Bold. Be Authentic. Be Masculine.

And if you haven't checked out their latest podcast, go here right now and download it!